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The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results

The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results

  • 作者:
  • 出版商: John Wiley & Sons
  • ISBN: 9781119294184
  • 出版时间 January 2017
  • 规格: Hardback , 240 pages
  • 适应领域: International ? 免责申明:
    Countri(es) stated herein are used as reference only

List Price: ¥263.20

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  • 描述 
  • 大纲 
  • 作者 
  • 详细

    Ever notice how companies with the best service also have the happiest employees? That’s no accident. 

     

    Do you want to build a strong, successful organization? Start by ignoring your customers. Really. Instead, focus first on creating a better employee experience, or EX. Your employees interact with customers, make them smile, and carry your brand message from the warehouse to the front lines. If your employees are having a great experience, so will your customers.

                In The Employee Experience, employee engagement pioneers Tracy Maylett and Matthew Wride reveal the secrets not only to attracting and retaining top talent, but to building a deeply engaged workforce—the foundation of organizational success. With deep insights into the dynamics of trust and mutual expectations, this book shows that before you can deliver a transcendent customer experience (CX), you must first build a superlative EX.

    With real-world examples and more than 24 million employee survey responses, Maylett and Wride reveal a clear, consistent pattern among the world’s most successful organizations. By establishing a clear set of expectations and promises—collectively known as the Contract—and upholding it consistently, employers can build the trust that leads to powerful engagement.

    Whether in business, healthcare, education, sports, or nonprofit, these organizations are consistently more successful and more profitable, enjoy sustainable growth, and win the battle to keep today’s rarest resource: talented people. Blending rigorous research, detailed case studies, in-depth interviews and expert insights, The Employee Experience will teach you to:

    • Make the employee experience a core part of your strategy
    • Understand employee expectations and bridge the “Expectation Gap”
    • Establish rock-solid Brand, Transactional, and Psychological Contracts that breed trust and confidence
    • Build an employee-employer partnership in creating something extraordinary
    • Turn employee engagement into fuel for customer satisfaction, profit, and growth

     

    Attracting talent, retaining top performers, and creating an environment in which employees choose to engage drives results. The Employee Experience shows you where truly extraordinary organizations begin…and how to build one. 

     

    TRACY MAYLETT, Ed.D, SPHR, SHRM-SCP, is the CEO of DecisionWise, where he currently advises leaders across the globe in leadership, change, and employee engagement. Maylett holds a doctorate from Pepperdine University and an MBA from BYU. He is a recognized author, and teaches in the Marriott School of Management at Brigham Young University.

     

    MATTHEW WRIDE, JD, PHR, is the COO of DecisionWise. With an extensive business background, Wride brings a fresh approach to organization development and leadership consulting. He is passionate about helping leaders create winning employee experiences. Wride holds a JD from Willamette University and a master’s degree from the University of Washington. 

  • Dedication and Acknowledgements vii

    Foreword ix

    Introduction xi

    PART I Great Expectations

    1 You’re Digging in the Wrong Place 3

    2 The Expectation Gap 21

    3 Ask Your Doctor about Expectation Alignment Dysfunction 43

    4 An Intentional Framework 67

    PART II Three Contracts

    5 The Brand Contract 91

    6 The Transactional Contract 111

    7 The Psychological Contract 131

    PART III Trust

    8 Moments of Truth 153

    9 Engagement MAGIC® 175

    10 Building the EXtraordinary 191

    Appendix Comparing the Three Contracts: Brand, Transactional, and Psychological 199

    Notes 201

    Index 209

  • TRACY MAYLETT, Ed.D, SPHR, SHRM-SCP, is the CEO of DecisionWise, where he currently advises leaders across the globe in leadership, change, and employee engagement. Maylett holds a doctorate from Pepperdine University and an MBA from BYU. He is a recognized author, and teaches in the Marriott School of Management at Brigham Young University.

    MATTHEW WRIDE, JD, PHR, is the COO of DecisionWise. With an extensive business background, Wride brings a fresh approach to organization development and leadership consulting. He is passionate about helping leaders create winning employee experiences. Wride holds a JD from Willamette University and a master's degree from the University of Washington.

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