Part 1: Introduction To Fundraising and Donor Behavior. Chapter 1: Introduction to the Nonprofit Sector.
Objectives.
A Third Sector.
A Tax based Definition.
A Structural-Operational Definition.
Size and Economic Significance of the Nonprofit Sector.
Sources of Income.
Philanthropic Income.
Summary.
Chapter 2: The Development of a Profession (Eugene R Tempel and Sarah K Nathan).
Chapter 3: Ethical Fundraising.
Chapter 4: Individual Giving Behavior.
Chapter 5: Social Influences on Giving.
Part 2: Fundraising Planning.
Chapter 6: Fundraising Planning: The Fundraising Audit.
Chapter 7: Fundraising Planning.
Chapter 8: The Case For Support (Timothy L Seiler and Eva E. Aldrich).
Chapter 9: Assessing Fundraising Performance.
Part 3: Fundraising Methods.
Chapter 10: Direct Response Fundraising.
Chapter 11 Fundraising Online: Techniques and Tools (Ted Hart and Adrian Sargeant).
Chapter 12: Donor Retention and Development.
Chapter 13: Major Gift Fundraising (Robert F. Hartsook and Adrian Sargeant).
Chapter 14: Bequest, In Memoriam and Tribute Giving.
Chapter 15: Planned Giving (Matthew J. Beem and Adrian Sargeant).
Chapter 16: Corporate Giving and Fundraising (Dwight F Burlingame and Adrian Sargeant).
Chapter 17: Grant Fundraising.
Part 4: Fundraising and Civil Society.
Chapter 18: Managing Fundraising Volunteers (Walter Wymer and Adrian Sargeant).
Chapter 19: Events Fundraising.
Chapter 20: Women and Philanthropy (Debra J Mesch and Andrea Pactor).
Chapter 21: Public Trust and Confidence.
Chapter 22: The Social Role of Fundraising (Richard B. Gunderman).
