首页 >
人力资源 >
人力资源管理 >
Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

作者： Liam FitzPatrick; Sue Dewhurst
出版商： Kogan Page
ISBN: 9780749484521
出版时间 June 2019
规格： Paperback , 256 pages
适应领域： International ? 免责申明：
Countri(es) stated herein are used as reference only

List Price: ￥348.75

￥338.29 Save ￥10.46 (3%)

或

下载订单表

加入收藏
| 加入比较

描述
大纲
作者

详细

Apply the internal communication strategies of the world's most effective organizations and successfully communicate company goals, strategy, change processes and brand values within the workplace.

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.

This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.

Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data

Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add;
Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts;
Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators – How to help them add the most value;
Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation – Understanding the differences for effective employee communication;
Chapter - 10: Communicating in tough times – Preparing leaders for delivering tough messages;
Chapter - 11: Is it working? – Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 12: Communicating on purpose – Helping employees find meaning in the modern workplace
Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide.

Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.

你可能需要


Drafting Employment Documents for Expatriates, 2nd Edition: List Price: ￥1,859.26

￥1,803.47 Save ￥55.78 (3%)


How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit: List Price: ￥372.00

￥360.84 Save ￥11.16 (3%)


Armstrong's Handbook of Human Resource Management Practice, 16th Edition: List Price: ￥581.25

￥563.81 Save ￥17.44 (3%)


Individual Income Tax Planning for Expatriates in China, 6th Edition: List Price: ￥1,190.40

￥595.20 Save ￥595.20 (50%)


Hong Kong Employment Law: A Practical Guide, 5th Edition: List Price: ￥1,395.00

￥1,353.15 Save ￥41.85 (3%)


The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results: List Price: ￥260.40

￥252.59 Save ￥7.81 (3%)


Butterworths Employment Law Handbook 2024: List Price: ￥3,685.31

￥3,574.75 Save ￥110.56 (3%)


Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition: List Price: ￥251.10

￥243.57 Save ￥7.53 (3%)


Employees' Intellectual Property Rights, 2nd Edition: List Price: ￥1,720.50

￥1,668.89 Save ￥51.62 (3%)


Employment Law and Practice in Hong Kong, 2nd Edition (Hardcopy + e-book): List Price: ￥4,371.93

￥4,240.77 Save ￥131.16 (3%)


International Employment Law Disputes: List Price: ￥1,953.00

￥1,894.41 Save ￥58.59 (3%)


Settlement of Individual Employment Disputes: List Price: ￥1,383.38

￥1,341.88 Save ￥41.50 (3%)


Developing Human Capital: List Price: ￥558.00

￥541.26 Save ￥16.74 (3%)


Managing Employment Relations, 7th Edition: List Price: ￥558.00

￥541.26 Save ￥16.74 (3%)


Performance Management: List Price: ￥290.63

￥45.57 Save ￥245.06 (84%)

“

Ordering from Professional Bookshop is fantastic, quick delivery great products, great customer service Siti L.
This is a great bookstore and have had no problems with them and all my orders have come on time and in good condition. Yang X.
Everything is perfect. Fast delivery. I highly recommend this website to all my friends and colleagues. Thanks Hoi Man L.
So thankful I am receiving all my books, thank you to all for a great service and excellent products Clinton K.
Professional Bookshop is amazing! I've been a loyal customer for over 5 years. Returns are easy to request, book or delivery complaints are taken seriously and the customer service team is friendly and patient. Mick D.
I wanted to informed you that the customer service is excellent. They were so polite and nice. I would continue to buy books from Professional Bookshop. Jingsong C.
Fast and quick service. Easy transaction method, arrived sooner than expected. Excellent packaging and the books received are in perfect condition! Thank you very much! I love the book and its quality. Saori B.
I can order any accounting books from worldwide from Professional Bookshop. Love this website and save my time to search from internet. Lingxiao R.
It is just so easy to find what you are always looking for and sometimes you can even find it up to 80% off what you would in the normal store. Graeme R.
I love shopping on Professional Bookshop! They have a wide range of accounting book with competent prices. Free shipping in Hong Kong is also really handy! Fergus Y.
Professional Bookshop is a great bookstore, I must say. Buying books in Professional Bookshop is so easy, great and reliable. It is highly recommendable. Deborah D.
A great site to shop accounting books and everything and with discountable prices. It’s my first choice whenever i want to shop something. Most trusted site. Zeng Z.
I found the books I needed and at a very low price. I am very happy and will definitely use it in the future Brian W.
I have been using Professional Bookshop for a while now. I am very impressed with customer service and delivery. When I need to have a return it is done very diligently. Olivia L.
Professional Bookshop is my default go to for finding the best prices and reading details of law books before buying. Detailed book description is very helpful. Tracy W.
I've been using Professional Bookshop since 2011 and they actually great, I always received great service and my book arrives on time. Lisa C.

所有书籍

Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Free delivery Hong Kong?

详细

你可能需要

What Our Customers Say?

所有书籍

Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Free delivery Hong Kong?

详细

你可能需要

What Our Customers Say?

video title