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Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

作者： Liam FitzPatrick; Sue Dewhurst
出版商： Kogan Page
ISBN: 9780749484521
出版时间 June 2019
规格： Paperback , 256 pages
适应领域： International ? 免责申明：
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Apply the internal communication strategies of the world's most effective organizations and successfully communicate company goals, strategy, change processes and brand values within the workplace.

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.

This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.

Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data

Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.
Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add;
Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts;
Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators – How to help them add the most value;
Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation – Understanding the differences for effective employee communication;
Chapter - 10: Communicating in tough times – Preparing leaders for delivering tough messages;
Chapter - 11: Is it working? – Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 12: Communicating on purpose – Helping employees find meaning in the modern workplace
Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide.

Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.

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Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

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