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Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, 2nd Edition

Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, 2nd Edition

  • 作者:
  • 出版商: John Wiley & Sons
  • ISBN: 9781119046325
  • 出版时间 October 2016
  • 规格: Paperback , 432 pages
  • 适应领域: International ? 免责申明:
    Countri(es) stated herein are used as reference only

List Price: ¥376.00

¥364.72 Save ¥11.28 (3%)

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  • 描述 
  • 大纲 
  • 作者 
  • 详细

    Explore effective learning programs with the father of e-learning

    Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition presents best practices for building interactive, fun, and effective online learning programs. This engaging text offers insight regarding what makes great e-learning, particularly from the perspectives of motivation and interactivity, and features history lessons that assist you in avoiding common pitfalls and guide you in the direction of e-learning success. This updated edition also considers changes in technology and tools that facilitate the implementation of the strategies, guidelines, and techniques it presents.

    E-learning has experienced a surge in popularity over the past ten years, with education professionals around the world leveraging technology to facilitate instruction. From hybrid courses that integrate technology into traditional classroom instruction to full online courses that are conducted solely on the internet, a range of e-learning models is available. The key to creating a successful e-learning program lies in understanding how to use the tools at your disposal to create an interactive, engaging, and effective learning experience.

    • Gain a new perspective on e-learning, and how technology can facilitate education
    • Explore updated content, including coverage regarding learner interface, gamification, mobile learning, and individualization
    • Discuss the experiences of others via targeted case studies, which cover good and not so good e-learning projects
    • Understand key concepts through new examples that reinforce essential ideas and demonstrate their practical application

    Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition is an essential resource if you are studying for the e-Learning Instructional Design Certificate Program.

  • Foreword by Tony Bingham xiii

    Preface xv

    Acknowledgments xix

    Chapter 1 What’s New? 1

    PART I THE BUSINESS PERSPECTIVE 15

    Chapter 2 Plain Talk 17

    Chapter 3 What You Don’t Know Can Kill (Your e-Learning) 29

    Chapter 4 Making Success Possible 41

    Chapter 5 Executive’s Guide to Good e-Learning 73

    Chapter 6 Where Does e-Learning Fit? 83

    PART II GREAT E-LEARNING DESIGN 95

    Chapter 7 Seven Simple Success Strategies 97

    Chapter 8 The Serious e-Learning Manifesto 109

    Chapter 9 Motivation in Learning 121

    Chapter 10 Seven Magic Keys to Motivational e-Learning 131

    Magic Key 1: Build on Anticipated Outcomes 133

    Magic Key 2: Put the Learner at Risk 144

    Magic Key 3: Select the Right Content for Each Learner 156

    Magic Key 4: Use an Appealing Context 171

    Magic Key 5: Have the Learner Perform Multistep Tasks 192

    Magic Key 6: Provide Intrinsic Feedback 198

    Magic Key 7: Delay Judgment 201

    Chapter 11 Navigation 211

    Chapter 12 CCAF and Interactive Instruction 235

    Chapter 13 Interactivity Paradigms That Work 267

    Chapter 14 Successive Approximation and SAM 297

    PART III SERIOUS LEARNING GAMES 327

    Chapter 15 Serious Learning Games: Where Rules Rule 329

    Chapter 16 Integrating Instructional Content and Games 341

    Chapter 17 Learning Games, Serious or Not? 357

    About the Author 379

    References 381

    Additional Resources 387

    Index 389

  • MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. He is Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.

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