Acknowledgments xi
Part I Getting Started 1
Chapter 1 Overview: Congratulations! It’s Great to Be a Leader. You’ve Earned It. And Your New Job Is Going to Be a Wild Ride 3
Part I: Getting Started 3
Part II: Build Your BRAVE Leadership from the Outside In 5
Part III: Leading Small, Medium, and Large Teams 7
Chapter 2 Take Charge of Your New Team 11
Moving into Your First Leadership Role from Outside 11
Tool 2.1: Onboarding Risk Assessment 13
Tool 2.2: BRAVE Onboarding 16
Getting Promoted to Your First Leadership Role from Within 26
Summary: Take Charge of Your New Team 34
Chapter 3 The BRAVE Leadership Success Framework: Behaviors, Relationships, Attitude, Values, Environment 35
Behaviors: How You Get Things Done through Other People 35
Relationships: The Heart of Leadership 36
Attitude: Make Crucial Choices around Your Team’s Strategy, Posture, and Culture 36
Values: Align Yourself and Your Team with the Organization’s Mission, Vision, and Values—More or Less 36
Environment: Get Clear on Your Mission and Fields of Action 36
Building up the BRAVE Leadership Framework from the Outside In 37
Part II Build Your BRAVE Leadership from the Outside In 39
Chapter 4 Environment: Get Clear on Your Mission and Fields of Action 41
Understand Context 42
Tool 4.1: 5Cs Situation Analysis Guidelines 44
Align around an Interpretation of the Situation Assessment 47
Tool 4.2: SWOT 49
Tool 4.3: Profi t Pools 50
Make Clear Choices around Where to Play and Where Not to Play 50
Tool 4.4: Where to Play Choices 56
Summary: Where to Play 56
Chapter 5 Values: Align Yourself and Your Team with the Organization’s Mission, Vision, and Values—More or Less 59
The Secret of Happiness 60
Link between Happiness and Purpose 61
Mission 61
Tool 5.1: Mission 62
Vision 63
Tool 5.2: Vision 64
Values 64
Tool 5.3: Values 66
Coherence 66
Summary: What Matters 67
Chapter 6 Attitude: Make Crucial Choices around Your Team’s Strategy, Posture, and Culture 69
Strategy 69
Tool 6.1: Strategic Planning 73
Tool 6.2: Business Plan Elements 74
Posture 75
Tool 6.3: Posture Mapping 77
Culture 77
Tool 6.4: Culture Assessment 81
Summary: How to Win 83
Chapter 7 Relationships: The Heart of Leadership 85
Communication Frameworks 85
Tool 7.1: Communication Planning 93
Tool 7.2: Writing Guidelines 98
Tool 7.3: BRAVE Meeting Management 100
Tool 7.4: Press Interview Management 104
How to Hire Great People 105
Tool 7.5: Recruitment Methods Analysis 111
Tool 7.6: Recruiting Brief 112
Tool 7.7: Job Requirement Checklist 113
Tool 7.8: Candidate Sourcing 116
Tool 7.9: Interview Guide 122
Tool 7.10: Interview Debrief Form 123
Tool 7.11: Reference Inquiry Authorization Form 124
Tool 7.12: Reference Inquiry 125
Bringing New Hires into the Team 127
Tool 7.13: Offer Closing Process 128
Tool 7.14: Announcement Cascade 129
Tool 7.15: Accommodation Checklist 131
Tool 7.16: Assimilation Checklist 132
Tool 7.17: Acceleration Checklist 133
Managing People Who Are Doing Well—and Not So Well 136
Tool 7.18: Career Planning 138
Tool 7.19: Development Plan 139
Tool 7.20: SMART Goals 141
Tool 7.21: Team Charter 142
Tool 7.22: People Management Tools 145
Tool 7.23: Managing Behavior 146
Tool 7.24: Performance Assessment 149
Tool 7.25: Succession Planning 151
Summary: How to Connect 153
Chapter 8 Behaviors: How You Get Things Done through Other People 155
Delegating, Innovating, and Negotiating 155
Tool 8.1: Innovation Guidelines 159
Tool 8.2: Negotiating 162
Sales and Marketing 163
Tool 8.3: Purchase Funnel 163
Tool 8.4: Strategic Selling 165
Tool 8.5: BRAVE Creative Brief 166
Operating Processes 168
Tool 8.6: Senior Management Trip Planning 169
Tool 8.7: Milestone Management 173
Tool 8.8: Quarterly Cadence 177
BRAVE Crisis Management 178
Tool 8.9: Crisis Management 100-Hour Action Plan 183
Summary: What Impact 186
Part III Leading Small, Medium, and Large Teams 187
Chapter 9 With Teams of Less Than 10 People, Adopt a Start-Up Mind-Set 189
Why the Way You Lead Today Is Going to Be Inadequate Tomorrow 189
Solve a Problem Shared by Many 191
Assemble a Team of Like-Minded Individuals with Diverse Strengths 192
Lock in Values 194
Summary: Start with Environment and Values 199
Chapter 10 Lead Teams of 10 to 20 Like an Extended Family 201
What Matters 201
How to Win 201
Managing the Evolution of Your Start-Up’s Corporate Culture 201
Why Culture Matters Today 202
The Building Blocks of the Vocus Culture 202
Sustaining and Building Culture 203
Team Expansion 203
People Management and Operating Practices 203
Feedback 204
Summary: Evolve Attitude 204
Chapter 11 If You’re Leading More Than 30 People, Hierarchy Is Your Friend 205
Work on the Organization 205
Enabling Practices 205
Embedding Operational Practices 206
Vision and Values 207
Summary: Team Evolution 208
Notes 209
References 213
About the Authors 215
Index 217
