Employer Brand Management Practical Lessons from the World's Leading Employers

作者： Richard Mosley
出版商： John Wiley & Sons
ISBN: 9781118898529
出版时间 October 2014
规格： Hardback , 320 pages
适应领域： International ? 免责申明：
Countri(es) stated herein are used as reference only

List Price: ￥465.00

￥451.05 Save ￥13.95 (3%)

或

下载订单表

加入收藏
| 加入比较

描述
大纲
作者

详细
Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subjectThe Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:
- Follow the process of brand planning, definition, implementation, and application
- Discover how brand thinking can strengthen strategy and reinforce HR value
- Improve existing recruitment and talent management programs
- Learn the importance of employee engagement in the brand experience
Preface by Simon Barrow ix

1 Introduction 1

2 Business Case 11

3 Brand Ideology 23

4 Brand Hierarchy and Adaptation 37

5 Strategy and Capability 47

6 The Perfect Employee 63

7 Diversity and Segmentation 73

8 Reputation and Attraction 81

9 Engagement and Retention 97

10 Employer Brand Positioning and Differentiation 109

11 EVP Development 123

12 Creative Development 143

13 Translation, Validation and Adaptation 157

14 Media Channels and Behaviours 167

15 Content Marketing 187

16 Communication and Content Planning 201

17 Internal Marketing and Engagement 213

18 Managing the Brand Experience 229

19 Candidate Management and On-boarding 243

20 Employer Brand Metrics 251

21 The Next 10 Years 271

Appendix 273

References 281

Acknowledgements 293

About the Author 297

Index 299
Richard Mosley is Executive Vice President of Brand Strategy at TMP Worldwide (New York) and Global Head of the employer brand consultancy, People in Business (London). After 15 years in customer and corporate brand marketing, he recognized both the opportunity and adventure of bringing marketing and HR closer together through the newly emerging discipline of employer brand management, and has been a passionate advocate ever since.

Since co-authoring the first book published on the subject, The Employer Brand (Wiley) in 2005, Richard has led over 50 employer brand development projects around the world. This has included work with Bacardi, BP, Coca-Cola, Ferrero, HSBC, JTI, Lafarge, L'Oreal, Met Life, PepsiCo, P&G, Santander, Unilever, Verizon and many other leading global employers.

Richard regularly chairs HR, Talent and Employer Brand conferences in Europe and Asia, and has conducted employer brand masterclasses in over 20 countries.

你可能需要


Drafting Employment Documents for Expatriates, 2nd Edition: List Price: ￥1,859.26

￥1,803.47 Save ￥55.78 (3%)


How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit: List Price: ￥372.00

￥360.84 Save ￥11.16 (3%)


Armstrong's Handbook of Human Resource Management Practice, 16th Edition: List Price: ￥581.25

￥563.81 Save ￥17.44 (3%)


Individual Income Tax Planning for Expatriates in China, 6th Edition: List Price: ￥1,190.40

￥595.20 Save ￥595.20 (50%)


Hong Kong Employment Law: A Practical Guide, 5th Edition: List Price: ￥1,395.00

￥1,353.15 Save ￥41.85 (3%)


The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results: List Price: ￥260.40

￥252.59 Save ￥7.81 (3%)


Butterworths Employment Law Handbook 2024: List Price: ￥3,685.31

￥3,574.75 Save ￥110.56 (3%)


Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition: List Price: ￥251.10

￥243.57 Save ￥7.53 (3%)


Employees' Intellectual Property Rights, 2nd Edition: List Price: ￥1,720.50

￥1,668.89 Save ￥51.62 (3%)


Employment Law and Practice in Hong Kong, 2nd Edition (Hardcopy + e-book): List Price: ￥4,371.93

￥4,240.77 Save ￥131.16 (3%)


International Employment Law Disputes: List Price: ￥1,953.00

￥1,894.41 Save ￥58.59 (3%)


Settlement of Individual Employment Disputes: List Price: ￥1,383.38

￥1,341.88 Save ￥41.50 (3%)


Developing Human Capital: List Price: ￥558.00

￥541.26 Save ￥16.74 (3%)


Managing Employment Relations, 7th Edition: List Price: ￥558.00

￥541.26 Save ￥16.74 (3%)


Performance Management: List Price: ￥290.63

￥45.57 Save ￥245.06 (84%)

“

Ordering from Professional Bookshop is fantastic, quick delivery great products, great customer service Siti L.
This is a great bookstore and have had no problems with them and all my orders have come on time and in good condition. Yang X.
Everything is perfect. Fast delivery. I highly recommend this website to all my friends and colleagues. Thanks Hoi Man L.
So thankful I am receiving all my books, thank you to all for a great service and excellent products Clinton K.
Professional Bookshop is amazing! I've been a loyal customer for over 5 years. Returns are easy to request, book or delivery complaints are taken seriously and the customer service team is friendly and patient. Mick D.
I wanted to informed you that the customer service is excellent. They were so polite and nice. I would continue to buy books from Professional Bookshop. Jingsong C.
Fast and quick service. Easy transaction method, arrived sooner than expected. Excellent packaging and the books received are in perfect condition! Thank you very much! I love the book and its quality. Saori B.
I can order any accounting books from worldwide from Professional Bookshop. Love this website and save my time to search from internet. Lingxiao R.
It is just so easy to find what you are always looking for and sometimes you can even find it up to 80% off what you would in the normal store. Graeme R.
I love shopping on Professional Bookshop! They have a wide range of accounting book with competent prices. Free shipping in Hong Kong is also really handy! Fergus Y.
Professional Bookshop is a great bookstore, I must say. Buying books in Professional Bookshop is so easy, great and reliable. It is highly recommendable. Deborah D.
A great site to shop accounting books and everything and with discountable prices. It’s my first choice whenever i want to shop something. Most trusted site. Zeng Z.
I found the books I needed and at a very low price. I am very happy and will definitely use it in the future Brian W.
I have been using Professional Bookshop for a while now. I am very impressed with customer service and delivery. When I need to have a return it is done very diligently. Olivia L.
Professional Bookshop is my default go to for finding the best prices and reading details of law books before buying. Detailed book description is very helpful. Tracy W.
I've been using Professional Bookshop since 2011 and they actually great, I always received great service and my book arrives on time. Lisa C.

所有书籍

Employer Brand Management Practical Lessons from the World's Leading Employers

Free delivery Hong Kong?

详细

你可能需要

What Our Customers Say?

所有书籍

Employer Brand Management Practical Lessons from the World's Leading Employers

Free delivery Hong Kong?

详细

你可能需要

What Our Customers Say?

video title