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详细
The only complete guide to measuring and evaluating employee engagement that offers a guide to implementing change based on the results.
There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company Employee Engagement and Communication Researchcovers everything you need to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and action to make your project a success.
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Susan Walker, a leading figure in engagement and communication measurement, directed blue chip and public sector organization surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now runs her own business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognized by Fellowship of the Institute of Internal Communication (IoIC) and she is an Accredited Business Communicator (IABC).
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Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action
Suzanne Peck, President, Institute of Internal Communication and MD Sequel Group
From her long and extensive background in research in both the UK and US, Susan Walker has written an excellent primer for anyone about to conduct any sort of employee research. Frankly, in this chaotic and breathtakingly changing world, I can't imagine how anyone could launch an internal communication effort without doing the sort of homework Susan recommends. Do yourself a favor and keep her book nearby for ready reference any time you need to know what employees really believe.
Roger D’Aprix, ABC and IABC Fellow
Staff surveys can be extremely useful as a catalyst for real change. BBC surveys showed that people's sense of being valued by the BBC doubled after our major cultural change programme.. Result!
Greg Dyke, BBC Director General 2000 - 2004 and media executive
