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Designing the Successful Corporate Accelerator

Designing the Successful Corporate Accelerator

作者： Jules Miller; Jeremy Kagan
出版商： John Wiley & Sons
ISBN: 9781119709060
出版时间 February 2021
规格： Hardback , 352 pages
适应领域： International ? 免责申明：
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List Price: ￥285.00

￥276.45 Save ￥8.55 (3%)

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Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world.

Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works—and what doesn’t. 

The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.
Foreword ix

Acknowledgments xiii

About the Authors xv

Introduction xix

SECTION I Corporate Innovation Is Hard 1

CHAPTER 1 Accelerators and Corporate Innovation 3

CHAPTER 2 A Crash Course on Innovation Theory 19

CHAPTER 3 A Complex Machine to a Simple Machine 43

SECTION II Get with the [Accelerator] Program 59

CHAPTER 4 Startup Accelerators 61

CHAPTER 5 Accelerator Archetypes 77

CHAPTER 6 Know Your Why 101

SECTION III Buy In or Walk Away 115

CHAPTER 7 Stakeholder Engagement 117

CHAPTER 8 Resources 135

CHAPTER 9 Outsourcing and Delegating 145

SECTION IV Before the Program 155

CHAPTER 10 Recruiting and Selection 157

CHAPTER 11 Investment 181

CHAPTER 12 Metrics and KPIs 201

SECTION V During the Program 215

CHAPTER 13 Programming 217

CHAPTER 14 Mentors 235

CHAPTER 15 Making Partnerships Work 251

SECTION VI After the Program 273

CHAPTER 16 Post-Program Portfolio Management 275

CHAPTER 17 Planning for Long-Term Success 291

Index 299
JULES MILLER is a Partner at Mindset Ventures and the former leader of IBM's Blockchain Ventures group, where she launched two corporate accelerator programs. She is an expert in corporate innovation from her experience as a serial entrepreneur, venture capital investor, intrapreneur, innovation executive, and accelerator manager. She is a Kauffman Fellow and frequent speaker on innovation, venture capital, and startups at conferences around the globe.

JEREMY KAGAN is an entrepreneur, investor, and growth and innovation consultant. He was Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School and is a Professor at Columbia Business School, where he is Faculty Director of the Digital Marketing Strategy executive education program. He also teaches digital marketing and entrepreneurship at Cornell and New York University and is both a startup mentor and a regular advisor for companies launching their own corporate accelerators.

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