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Data-Driven HR: How to Use Analytics and Metrics to Drive Performance

Data-Driven HR: How to Use Analytics and Metrics to Drive Performance

作者： Bernard Marr
出版商： Kogan Page
ISBN: 9780749482466
出版时间 April 2018
规格： Paperback , 264 pages
适应领域： International ? 免责申明：
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Use data, analytics and metrics to make better HR decisions for your business.

FINALIST: Business Book Awards 2019 - HR and Management Category

Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession.

Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Chapter - 01: What is data-driven HR?;
Chapter - 02: The evolution of intelligent (and super-intelligent) HR;
Chapter - 03: Data-driven strategy: making a business case for more intelligent HR;
Chapter - 04: Capitalizing on the data explosion: identifying key sources of HR-relevant data;
Chapter - 05: Data-driven HR tools: turning data into insights with HR analytics;
Chapter - 06: Potential pitfalls: looking at data privacy, transparency and security;
Chapter - 07: Data-driven recruitment;
Chapter - 08: Data-driven employee engagement;
Chapter - 09: Data-driven employee safety and wellness;
Chapter - 10: Data-driven learning and development;
Chapter - 11: Data-driven performance management;
Chapter - 12: The future of data-driven HR;
Bernard Marr is a Big Data guru and bestselling author. A strategic performance consultant, he has and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business and data strategies. A frequent keynote speaker, he also writes on the topic of data and analytics for various publications including Forbes, the Huffington Post and LinkedIn Pulse. Bernard Marr is also the author of Data Strategy (2017) published by Kogan Page.
If you want your HR function to be relevant, drive more value to the organization, its employees and the function itself then you simply must read this book.

David Green, Global Director, People Analytics Solutions, IBM

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