Communicate to Inspire A Guide for Leaders

作者： Kevin Murray
出版商： Kogan Page
ISBN: 9780749468149
出版时间 February 2014
规格： Paperback , 280 pages
适应领域： International ? 免责申明：
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Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires?

Shortlisted for the 2014/15 CMI Management Book of the Year Award,Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills.
Kevin Murray specializes in strategic communications, reputation management and leadership communications coaching. He has almost 40 years' experience in communications, including appointments as Director of Communications of British Airways and Director of Corporate Affairs at the UK Atomic Energy Authority. He is currently Chairman of The Good Relations Group. He is also author ofThe Language of Leaders, shortlisted for the CMI Management Book of the Year Award 2013.
Inspiring leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? The book is an essential manual for any aspiring leader, answering these key practical questions.
CMI Book Club

The compelling combination of Kevin Murray's unique storytelling and groundbreaking model of leadership communication make this a must read for every leader who wants to raise their game.
Non-Executive Director, UK Trade and Investment

This is an insightful and essential handbook for leaders - it is packed with insight and useful tips for effective communication.
co-founder, Coffee Republic

I'm always sceptical of the latest management book to hit the shelves. But this is an exception. It is a rich source of information and insight for anyone leading teams and wanting to make a difference.
professional communicator and former President, CIPR

A helpful book for senior managers faced with putting across their own and their companies' messages.
Andrew May FIC CMC FCMI (CMI Management Book of the Year judge)

Among the most thoughtful and thought-provoking books.
Delroy Beverley FCMI (CMI Management Book of the Year judge)

Do you want to be a transformational leader? Then this is the book for you. 5 stars ***** and a must for all leaders - new and old.
CMI Book Club

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