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Brand and Talent

Brand and Talent

作者： Kevin Keohane
出版商： Kogan Page
ISBN: 9780749469252
出版时间 February 2014
规格： Paperback , 240 pages
适应领域： International ? 免责申明：
Countri(es) stated herein are used as reference only

List Price: ￥296.88

￥287.97 Save ￥8.90 (3%)

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Brand and Talent provides academic and commercial evidence, as well as practical advice, on how to merge practices and organisational design in the area of brand management and talent attraction and management.

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent.

In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a 'joined up' approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.
Kevin Keohane is currently partner at BrandPie, an strategic brand consultancy.

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