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An Essential Guide to Business Statistics

An Essential Guide to Business Statistics

  • 作者:
  • 出版商: John Wiley & Sons_
  • ISBN: 9781118715635
  • 出版时间 April 2015
  • 规格: Paperback , 376 pages
  • 适应领域: U.S. ? 免责申明:
    Countri(es) stated herein are used as reference only
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  • 描述 
  • 大纲 
  • 作者 
  • 详细

    Designed to be engaging and accessible, An Essential Guide to Business Statistics features:

    • A clear and concise writing style which is accessible to all students, including those who do not feel that numeracy is their strongest skill.
    • Numerous examples to help students understand and apply their knowledge to business based scenarios
    • A rich and comprehensive suite of practice exercises which enable the student to rigorously test their understanding of a topic; a full worked solution is also provided for each exercise.
    • Hints and tips sections to help students avoid common mistakes
    • Screen shots and associated instructions are provided to explain how to use MS Excel to carry out many of the statistical techniques.
  • Preface ix

    About the Author xi

    Chapter 1 Introduction 1

    Collection 1

    Analysis 2

    Interpretation 2

    Presentation 2

    Terminology 2

    Using Excel 3

    Chapter 2 Data Collection 13

    Introduction 13

    Terminology 14

    Primary and Secondary Data 15

    Sampling Methods 15

    Data Collection Techniques 23

    Understanding Bias 28

    Hints and Tips 28

    Practice Exercises 29

    Solutions to Practice Exercises 35

    Chapter 3 Data Distributions 43

    Introduction 43

    Frequency Distributions 44

    Relative Frequency 47

    Cumulative Frequency 48

    Cumulative Relative Frequency 49

    Grouped Frequency Distributions 50

    Numerical Class Characteristics 54

    Which Distribution? 57

    Hints and Tips 58

    Practice Exercises 59

    Solutions to Practice Exercises 71

    Chapter 4 Graphical Representation 85

    Introduction 85

    Bar Charts 86

    Pie Charts 88

    Stem and Leaf Diagrams 90

    Histograms 93

    Time Series Plots 95

    Scatter Diagrams 97

    Hints and Tips 98

    Using Excel 100

    Practice Exercises 104

    Solutions to Practice Exercises 116

    Chapter 5 Measures of Central Tendency 125

    Introduction 125

    The Mode 126

    The Mean 127

    The Median 131

    Advantages and Disadvantages 134

    Which Measure? 135

    Hints and Tips 136

    Using Excel 137

    Practice Exercises 143

    Solutions to Practice Exercises 156

    Chapter 6 Measures of Dispersion 163

    Introduction 163

    Range 164

    Quartiles and the Interquartile Range 165

    Five-Number Summary 167

    Box Plots 168

    Variance and Standard Deviation 172

    Coefficient of Variation 178

    Hints and Tips 180

    Using Excel 181

    Practice Exercises 184

    Solutions to Practice Exercises 196

    Chapter 7 Correlation 203

    Introduction 203

    Scatter Diagrams 204

    Correlation Coefficient 205

    Rank Correlation Coefficient 211

    Cause and Effect 212

    Hints and Tips 213

    Using Excel 213

    Practice Exercises 215

    Solutions to Practice Exercises 228

    Chapter 8 Simple Linear Regression 245

    Introduction 245

    Independent and Dependent Variables 246

    Linear Equations 246

    Simple Linear Regression Model 248

    Finding the Line of Best Fit 249

    Making Predictions 252

    Interpolation and Extrapolation 253

    Interpretation 253

    Hints and Tips 254

    Using Excel 256

    Practice Exercises 257

    Solutions to Practice Exercises 267

    Chapter 9 Probability 279

    Introduction 280

    Terminology 280

    Approaches to Probability 281

    Basic Properties 284

    Probability Model 285

    Venn Diagrams 286

    Mutually Exclusive Events 287

    Independent Events 287

    Complement Rule 288

    Intersection and Union 289

    Addition Rule 290

    Conditional Probability 292

    Multiplication Rule 293

    Hints and Tips 294

    Practice Exercises 296

    Solutions to Practice Exercises 303

    Chapter 10 Introducing Statistical Inference 309

    Introduction 309

    Random Variables 310

    Discrete and Continuous Random Variables 310

    Probability Distributions 311

    Normal Distribution 313

    The Standard Normal Distribution 315

    Population Parameters and Sample Statistics 321

    Point and Interval Estimates 323

    Hints and Tips 326

    Practice Exercises 327

    Solutions to Practice Exercises 333

    Appendix: The Standard Normal Distribution 341

    Glossary 345

    Index 351

  • Dawn Willoughby is an award-winning writer and lecturer in statistics at the University of Reading, where she teaches students on a wide range of undergraduate programmes in areas including business management, statistics, mathematics, psychology, information systems and computer science. She is a qualified mathematics teacher with a degree in Statistics and Computer Science, and has achieved professional recognition as a Fellow of the Higher Education Academy, and is currently working on a Master’s degree in Education.

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