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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

作者： Deli Yang
出版商： Springer-Verlag
ISBN: 9783030540333
出版时间 April 2021
规格： Hardback
适应领域： Switzerland ? 免责申明：
Countri(es) stated herein are used as reference only

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描述

详细

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

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