Would you like more – or higher quality – clients for your legal practice? Have you had little or no training in how to attract your ideal clients, and are you suspicious of traditional marketing and ‘sales’ tactics? If so, then this book is for you.
The Client Magnet Formula enables you to dramatically increase the number of clients you attract and let’s you to work only with those who appreciate you and don’t quibble about fees. Applying the Client Magnet Formula means you won’t have to ‘sell’ your services or do anything that feels unprofessional. By applying the strategies and systems in this book you will:-
- (1) Learn how to use a powerful Client Magnet to attract significantly more enquiries from your ideal clients
- (2) Develop a Client Attraction System to consistently and predictably attract new enquiries, freeing you from time-consuming networking and the uncertainty of referrals
- (3) Discover the secret to helping clients see the true value of your services, so you can increase your fees and still have them say ‘yes’
- (4) Create a Client Conversion System to dramatically increase your success at turning enquiries into clients.
Whether you’re a lawyer with an established practice or have only recently set one up, this book is essential reading if you want to increase the quantity and quality of your clients in a way that’s both ethical and which actually works.
Michelle Peters practised as a solicitor at a large international firm in London. As The Business Instructor, she now helps lawyers attract more clients and increase their profits without working more hours. Michelle strongly believes that to grow a practice you need to be good at the business of law as well as the practise of law.
Her strategic advice, training (including marketing and conversion skills) and mentoring ensure her clients know what to do, how to do it, and – most importantly – get it done.
