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Practical Guide to Successful Intellectual Property Valuation and Transactions

Practical Guide to Successful Intellectual Property Valuation and Transactions

作者： Alexander Puutio
出版商： Kluwer Law International
ISBN: 9789041194480
出版时间 May 2022
规格： Hardback
适应领域： International ? 免责申明：
Countri(es) stated herein are used as reference only

List Price: ￥1,488.00

￥1,443.36 Save ￥44.64 (3%)

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Identifying the optimal price for a transaction involving an intellectual property (IP) asset necessarily involves a thorough, well-reasoned, and well-supported IP valuation analysis. This matchless book draws on decades of experience from the world’s most renowned IP valuation experts, patent office chief economists, finance and accounting professors, and top-tier legal professionals to provide clear guidance and immediately actionable knowledge on how to value IP assets in a multitude of scenarios.

The contributors explore all major facets of IP valuation, ranging from the basics of value to technical economic methods in an approachable manner. The book examines the valuation of brands, copyright, trade secrets, patents, and other forms of IP from a multidisciplinary viewpoint with worked examples, draft contract language, case law analysis, and up-to-date theoretical considerations. Issues and topics considered in depth include the following:
- fair, reasonable, and non-discriminatory terms;
- determining reasonable royalty rates;
- standard essential patents;
- profit apportionment;
- discount rates;
- role of the IP asset manager and multi-functional teams;
- IP management in collaborative research and development;
- financial methods and economic considerations; and
- operationalization of IP valuation in practice.
The handbook is the result of five years of dedication and hard work by the advisors and a growing network of researchers, supporters, and end-users involved in the Asia-Pacific Research and Training Network on Trade.

As IP becomes ever more indispensable in so many activities and industries that cross national borders, the need to overcome the lack of shared understanding of how to approach the valuation of IP becomes more urgent. This book will facilitate consistent approaches to the valuation of IP as an indispensable component of trade, investment, and sustainable economic development. It will provide IP asset managers and transactional attorneys, both seasoned experts and newcomers, with up-to-date methods on how to value IP assets and apply them in practice.
Editor

Contributors

Foreword

Note from the Editor

Part I The Value of Intellectual Property and Valuation Methods

T. Alexander Puutio

Chapter 1 Measuring What Matters: An Introduction to IP Valuation

Doug Bania

Chapter 2 The Value of Brands

David Lossignol

Chapter 3 Introduction to Copyright Valuation

Doug Bania & Brian Buss

Chapter 4 Introduction to Trade Secret Valuation

Kevin McElroy & Scott Weingust

Chapter 5 The Methods of Valuing Intellectual Property: Patents

Susan Chaplinsky & Tipton R. Snavely

Chapter 6 Intellectual Property Valuation with Financial Methods and Tools

Drew Hession-Kunz

Chapter 7 Profit Apportionment for Intellectual Property Valuation

Doug Bania & Brian Buss

Chapter 8 Discount Rates and Rates of Return for Intellectual Property

Michael J. Lavelle & T. Scott Vandervliet

Part II Standard Essential Patents and Fair, Reasonable and Non-discriminatory Rates

T. Alexander Puutio

Chapter 9 A Reasonable Royalty Rate: Lesson Learned from U.S. Case Law

Diana Hopkins

Chapter 10 Understanding Standard Essential Patents (SEPs) and Their Fair Value

Sachin Sinha

Chapter 11 Law, Logic, and Economics: The Simple Arithmetic of FRAND Royalties

Alan C. Marco & T. Alexander Puutio

Part III IP Valuation from a Business Development and Organizational Management Perspective

T. Alexander Puutio

Chapter 12 The Common Denominator in IP Valuation: People

Dominika Boehm & Lee Pham

Chapter 13 IP Valuation: A Business Value Creation Point of View

A. Gorius

Chapter 14 Dealing in Intellectual Property: What You Need to Know to Get the Deal Done

Michael J. Kasdan

Chapter 15 Think Entrepreneurial: A Business-Driven Approach for IP Asset Valuation

Sevim Süzeroglu-Melchiors & Philipp Hammans

Chapter 16 Intellectual Property Management in Collaborative Research and Development

Alan Adcock

Index

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