Editor
Contributors
Foreword
Note from the Editor
Part I The Value of Intellectual Property and Valuation Methods
T. Alexander Puutio
Chapter 1 Measuring What Matters: An Introduction to IP Valuation
Doug Bania
Chapter 2 The Value of Brands
David Lossignol
Chapter 3 Introduction to Copyright Valuation
Doug Bania & Brian Buss
Chapter 4 Introduction to Trade Secret Valuation
Kevin McElroy & Scott Weingust
Chapter 5 The Methods of Valuing Intellectual Property: Patents
Susan Chaplinsky & Tipton R. Snavely
Chapter 6 Intellectual Property Valuation with Financial Methods and Tools
Drew Hession-Kunz
Chapter 7 Profit Apportionment for Intellectual Property Valuation
Doug Bania & Brian Buss
Chapter 8 Discount Rates and Rates of Return for Intellectual Property
Michael J. Lavelle & T. Scott Vandervliet
Part II Standard Essential Patents and Fair, Reasonable and Non-discriminatory Rates
T. Alexander Puutio
Chapter 9 A Reasonable Royalty Rate: Lesson Learned from U.S. Case Law
Diana Hopkins
Chapter 10 Understanding Standard Essential Patents (SEPs) and Their Fair Value
Sachin Sinha
Chapter 11 Law, Logic, and Economics: The Simple Arithmetic of FRAND Royalties
Alan C. Marco & T. Alexander Puutio
Part III IP Valuation from a Business Development and Organizational Management Perspective
T. Alexander Puutio
Chapter 12 The Common Denominator in IP Valuation: People
Dominika Boehm & Lee Pham
Chapter 13 IP Valuation: A Business Value Creation Point of View
A. Gorius
Chapter 14 Dealing in Intellectual Property: What You Need to Know to Get the Deal Done
Michael J. Kasdan
Chapter 15 Think Entrepreneurial: A Business-Driven Approach for IP Asset Valuation
Sevim Süzeroglu-Melchiors & Philipp Hammans
Chapter 16 Intellectual Property Management in Collaborative Research and Development
Alan Adcock
Index
