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Marketing and Advertising Law in a Process of Harmonisation

Marketing and Advertising Law in a Process of Harmonisation

作者： Ulf Bernitz; Caroline; Heide-Jorgensen
出版商： Hart Publishing
ISBN: 9781509932122
出版时间 September 2019
规格： Paperback
适应领域： U.K. ? 免责申明：
Countri(es) stated herein are used as reference only
Hardback Edition ISBN: 9781509900671

￥469.06

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The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising.

The legislation is partially requiring full harmonization and contains a comprehensive blacklist of prohibited practices.

However, in other areas only minimum harmonization is required. A comprehensive case law from the EUCJ has emerged but still many issues remain open, unclear and debated.

The EU Commission has issued several reports and is about to publish revised, comprehensive Guidelines on marketing business to consumer (B2C) in 2015, intended to be discussed in the book.

New Commission initiatives in the area on business to business (B2B) marketing are also in the making, meaning this collection is much needed.
1. Introduction: Marketing and Advertising Law in a Process of Harmonisation
Ulf Bernitz and Caroline Heide-Jørgensen
2. Commercial Speech and its Limits-Fundamental Rights and Comparative Constitutional Aspects
Caroline Heide-Jørgensen
3. Ethics, Taste and Decency Considerations in Advertising
Frauke Henning-Bodewig
4. The Unfair Commercial Practices Directive: Full Harmonisation, Scope and Key Notions
Jules Stuyck
5. Interpretation and Assessment under the Unfair Commercial Practices Directive-the ICC Code for Advertising and Marketing and the Commission's Staff Working Document
Jan Trzaskowski
6. The 'Fitness Check' of the MCAD and UCPD
Bert Keirsbilck
7. The Impact of the UCP Directive on National Fair Trading Law and Institutions: Gradual Convergence or Deeper Fragmentation?
Antonina Bakardjieva Engelbrekt
8. B2B and B2C Marketing Practices -the Case for an Integrated Approach
Palle Bo Madsen
9. Applying the UCP Directive in Practice: The Norwegian Experience
Tore Lunde
10. Enforcing Unfair Competition Law Cross Border: Cooperation Mechanisms and Consumer Redress-Does the System Work?
Astrid Stadler
11. Unfair Competition Law: How Can It Work as an
Important Complement to Intellectual Property Protection. Are There Missing Links?
Per Jonas Nordell
12. The Road Ahead-Present Status and Need for Reform
Ulf Bernitz

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