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International Advertising Law: A Practical Global Guide, 2nd Edition

International Advertising Law: A Practical Global Guide, 2nd Edition

  • 作者:
  • 出版商: Globe Law and Business
  • ISBN: 9781787423909
  • 出版时间 March 2021
  • 规格: Hardback , 640 pages
  • 适应领域: International ? 免责申明:
    Countri(es) stated herein are used as reference only

List Price: ¥1,918.13

¥1,860.59 Save ¥57.54 (3%)

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  • 描述 
  • 作者 
  • 详细

    Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.

    Updated for 2021, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. This new edition covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. It also examines the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).

    Edited by Paul Jordan, partner and head of advertising, and Andrew Butcher, senior associate, at UK law firm Bristows LLP, this edition includes chapters from leading experts in 27 jurisdictions. It is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry and serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

    New to this edition: 

    • Coverage across all jurisdictions included of native advertising and social media influencers, and industry-specific regulation in relation to gambling, alcohol, pharmaceuticals, financial products and services, tobacco and e-cigarettes
    • Consideration of the impact and requirements of GDPR with regard to direct marketing and online behavioural advertising, including the use of cookies and the difficulties in relying on consent
    • Explanation of the latest trends and developments in the jurisdictions covered, serving as a useful reference guide and simplifying international advertising campaigns: including for example the Digital Platforms Inquiry in Australia; the amendment to the Austrian Broadcasting Act relating to product placement; the Digital Chart Regulation in Italy; and the most recent proposals in Ireland in relation to online political advertising
    • Expanded geographic coverage with a new chapter on Finland
  • Consulting editor: Paul Jordan, Bristows LLP

    Contributing firm Author(s)
       
    Argentina  
    Mitrani Caballero Ojam & Ruiz Moreno Juan Carlos Ojam
    Australia  
    Von Muenster Solicitors & Attorneys Alison Eveleigh
      Rebecca Mason
      Sophie Mycock
      Stephen von Muenster
    Austria  
    CIZEK | IP Alexander Cizek
    Belgium  
    Hoyng Monegier LLP Charlotte Weyne
      Laure Vandamme
      Liesbeth Weynants
    Brazil  
    Soerensen Garcia Advogados Associados Otávio Saraiva Padilha Velasco
    Canada  
    Bereskin & Parr LLP Jennifer McKenzie
    China  
    Lehman Lee & Xu Edward E Lehman
      John Lee
      Kent Mitchell
      Lex Smith
      Li Hong
    Czech Republic  
    CMS Cameron McKenna vos Jakub Tomsej
      Tomáš Matějovský
    Denmark  
    Gorrissen Federspiel Kenneth Kvistgaard-Aaholm
      Thomas Mølbjerg Dueholm
    England  
    Bristows LLP Andrew Butcher
      Paul Jordan
      Sacha Wilson
    France  
    UGGC & Associés Emmanuelle Jardin-Lillo
    Germany  
    Hengeler Mueller Susan Kempe-Mueller
    Greece  
    Ballas, Pelecanos & Associates LPC George A Ballas
      George Ch Moukas
      Maria Spanos
      Nicholas Gregoriades
      Theodore Konstantakopoulos
    Hong Kong  
    Deacons Charmaine Koo
      Winnie Yue
    Hungary  
    Szecskay Attorneys at Law Anikó Keller
      Dávid Kerpel
      Gábor Faludi
      Gusztáv Bacher
      Miklós Boronkay
    India  
    Anand and Anand Swati Sharma
    Ireland  
    DFMG Solicitors Patricia McGovern
    Italy  
    Trevisan & Cuonzo Avvocati Daniella Ampollini
    Japan  
    Oh-Ebashi LPC & Partners Takamitsu Shigetomi
      Toshiya Furusho
    Latvia  
    LAWIN Edvijs Zandars
      Sarmis Spilbergs
      Zane Akermane
    Mexico  
    Arochi Marroquín & Lindner SC Marina Hurtado
      Roberto Arochi
      Teresa Pérez Lizardi
    Netherlands  
    Bird & Bird LLP Manon Rieger-Jansen
      Roelien van Neck
    Norway  
    Advokatfirmaet Grette DA Ida Gjessing
    Poland  
    Sołtysiński Kawecki & Szlęzak Ewa Skrzydlo-Tefelska
      Jacek Myszko
    Portugal  
    Baptista Monteverde & Associados Cláudia Tomás Pedro
      Paulo Monteverde
    Russia  
    Gowlings International Inc Yulia Yarnykh
    Spain  
    Gómez-Acebo & Pombo Abogados Monica Esteve Sanz
    Sweden  
    NorelidHolm Miriam Khelil
      Susanna Norelid
    Switzerland  
    Troller Hitz Troller Barbara Abegg
      Michael Noth
    USA  
    Venable LLP Melissa Steinman


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