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Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

作者： Irina Heim
出版商： Palgrave Macmillan
ISBN: 9783031267420
出版时间 March 2023
规格： Hardback
适应领域： Switzerland ? 免责申明：
Countri(es) stated herein are used as reference only

RM284.43

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详细

An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.
Introduction
Chapter 1. The intellectual property landscapes
What is Intellectual Property Management - The main types of IP rights - The historical context of IP law - The social and cultural impact of IP - International influences of IP - The UK IP landscape and IPR-related implications of Brexit
Chapter 2. The creation of IP
Innovation and Intellectual Property - Open vs traditional innovation - Innovations in large-scale companies - Innovations in small- and medium-sized firms
Chapter 3. The protection of IP
Why does IP need protection? The degree of protection for diverse types of IPR - IP and common law in the UK - Strengthening international protection of IPRs - IP protection in the digital economy
Chapter 4. The exploitation of IP
How companies exploit IPRs - Licencing principles - Specific types of licencing: trademark licencing, franchising and merchandising - IPR use in sport
Chapter 5. The evaluation of IP and first steps in strategy formulation
The value of IP assets - IP and market structure - First steps in strategy formulation
Chapter 6. Building an IP strategy
IP and revenue streams - IP and the cost structure - IP funding opportunities - Building an IP strategy
Chapter 7. Resourcing in IP context
IP management - typical contributions - Building competitive advantage - Shaping industry structure

Conclusion

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Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

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