Stop thinking about LinkedIn as a social network, and start thinking about it as a marketing network. LinkedIn is a powerful tool in an ever-changing online landscape, and can be effectively leveraged to help achieve business development and marketing goals.
This practical guide is a thorough update to the first edition of LinkedIn for Lawyers: Connect, Engage and Grow your Business and is a vital resource for any lawyer who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.
Features:-
This book provides guidance and practical examples on how to:-
- Build and raise your profile
- Manage your reputation
- Build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
- Position yourself as an expert in your field
- Generate new business
- Keep in touch with, and engage with, your existing clients and referrers
- Research clients, prospects and competitors
- Meet and engage with prospects, potential referrers, colleagues and peers
- Get the right people into your sales funnel
This updated edition also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.
