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Business Development: A Practical Handbook for Lawyers, 2nd Edition

Business Development: A Practical Handbook for Lawyers, 2nd Edition

作者： Stephen Revell
出版商： Globe Law and Business
ISBN: 9781787423343
出版时间 April 2020
规格： Hardback , 250 pages
适应领域： International ? 免责申明：
Countri(es) stated herein are used as reference only

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In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms’ strategic success and their ability to stand out from the crowd.

The second edition of Business Development: A Practical Handbook for Lawyers, edited by Stephen Revell from Freshfields, revisits the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements – such as what the perfect pitch looks like – as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes.

New chapters focus on technology and digital presence, as well as key client relationship management and the importance of emotional intelligence in successful business development and client retention. Listening to clients is also a key factor in business development, but how often do we really do so? In this edition, client interviews remain an important feature, and we also hear from 10 new General Counsels on what successful business development looks like to them.

Business Development: A Practical Handbook for Lawyers is a one stop-shop on business development for law firms, marketing teams and lawyers in private practice. It will also be of interest to in-house lawyers, academics and other professional services providers.

Consulting editor: Stephen Revell, Freshfields Bruckhaus Deringer LLP, on behalf of the International Bar Association

Consulting editor
Freshfields Bruckhaus Deringer LLP	Stephen M Revell
Contributing firm	Author(s)
Aird & Berlis LLP	Martin E Kovnats
Beyond Social Buzz	Joanna Michaels
Buying Legal Council	Silvia Hodges Silverstein
Consultant	Julia Randell Khan
Fornesa Abogados	Carlos Valls Martinez
Freshfields Bruckhaus Deringer	Chris Davis
Haynes and Boone LLP	Murray M Coffey
	Emily Cunningham Rushing
Law Firm Change Consultants	Thorsten Zulauf
Mannheimer Swartling	André Andersson
Miles & Stockbridge PC	Rachel T McGuckian
Møller Professional Services Firms Group	Tom Bird
PHH Rechtsanwälte	Rainer Kaspar
Shelley Dunstone	Shelley Dunstone
TozziniFreire	Daniela Christovao
Walker Clark LLC	Norman Clark

Review for previous edition: There are rich, shiny, valuable nuggets in every chapter of this book. Examining these with a magnifying glass, polishing and practising these skills, will enable lawyers and law firms to perfect their business development skills.

- Pippa Blakemore, The PEP Partnership LLP

Review for previous edition: Add to this the proselytising (can lawyers sell, and can you teach them to do business development? – yes, in both cases), alongside the articulation of how effective BD needs to be supported by good communications and PR, HR, and technology, and you have an invaluable handbook.

- Professor Stephen Mayson, University College London

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