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Advertising Law and Regulation, 3rd Edition

Advertising Law and Regulation, 3rd Edition

作者： Giles Crown; Oliver Bray; Rupert Earle
出版商： Bloomsbury Professional (formerly Tottel Publishing)
ISBN: 9781526515414
出版时间 March 2024
规格： Hardback , 1000 pages
适应领域： U.K. ? 免责申明：
Countri(es) stated herein are used as reference only

List Price: ￥3,604.90

￥3,496.75 Save ￥108.15 (3%)

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Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.
Part 1 General Legal Areas:

Consumer protection; Defamation; Malicious falsehood; Trade marks; Passing off; Comparative advertising; Contract law; Deceit and misrepresentation; Breach of Confidence; Privacy; Data protection; Copyright and moral rights; European law; Discrimination; Obscenity, indecency, religious and racial hatred; Contempt of court; Prize draws, competitions and lotteries; Advertising of gambling; Digital marketing and advertising

Part 2 Specific Advertising Rules:
Accountants; Actuaries; Alcohol; Ambush marketing; Animals and birds; Architects; Aviation; Branded content; British Broadcasting Corporation; Care homes; Charities; Children; Cinema advertising; Contraceptives, pregnancy and sanitary protection; Contract/customer publishing; Currency and postage stamps; Dating agencies; Diseases; Elections; Employment and business opportunities; Environment and green claims; Financial services; Flags; Food and drink

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