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Ad Law: The Essential Guide to Advertising Law and Regulation

Ad Law: The Essential Guide to Advertising Law and Regulation

作者： Richard Lindsay
出版商： Kogan Page
ISBN: 9780749472894
出版时间 September 2016
规格： Paperback
适应领域： International ? 免责申明：
Countri(es) stated herein are used as reference only

List Price: ￥475.00

￥460.75 Save ￥14.25 (3%)

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The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand.

Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example.

Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.
Section - PART A: Intellectual Property - The law and content rights
Chapter - 1: Copyright
Chapter - 2: Trade Marks
Chapter - 3: Design Rights
Chapter - 4: Passing Off

Section - PART B: The Regulatory System - Key legal and self-regulatory frameworks
Chapter - 5: The Self-regulatory system
Chapter - 6: Industry's Voluntary Codes
Chapter - 7: Consumer Protection Law
Chapter - 8: Privacy and Data Protection

Section - PART C: Do I Comply? Key Challenges and Themes in Advertising
Chapter - 9: Celebrities
Chapter - 10: Children
Chapter - 11: Comparative Advertising
Chapter - 12: Defamation
Chapter - 13: The Internet and Beyond
Chapter - 14: Lotteries, Competitions and Prize Promotions
Chapter - 15: Price Claims and Indications
Chapter - 16: Sponsorship and Major Events
Chapter - 17: Other Questions

Section - PART D: Industry Issues - Key Challenges for Certain Business Sectors
Chapter - 18: Alcohol
Chapter - 19: Financial Services
Chapter - 20: Food
Chapter - 21: Gambling
Chapter - 22: Health and Nutrition Claims
Chapter - 23: Political Ads, Causes and Ideas and Charities
Chapter - 24: Tobacco and Alternative Products
Chapter - 25: Other Questions

Section - PART E: Business Affairs
Chapter - 26: Client Agency Contracts
Chapter - 27: Pitch Protection
Chapter - 28: Production
Chapter - 29: Insurance

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