Now, more than ever before, law firms and barristers’ chambers have to use marketing to compete for work. The rise of alternative business structures, and the growing number of mergers and acquisitions has led to the demise of the old-fashioned wait-until-the-business-comes-to-us approach. That’s because these competitors, with their boardroom-devised strategies and enviable budgets, are adopting an aggressive stance when it comes to all-things marketing. As a result, a well documented marketing communications plan, linked to marketing objectives and overriding corporate objectives, has become an essential part of any legal service provider’s everyday toolkit.
Those lawyers lacking marketing expertise and operating with more modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. This second edition also features a new chapter covering GDPR that becomes law on 25th May 2018. GDPR is revolutionising any form of marketing that uses personal data. With fines of up to €20 million or 4% of global turnover, failure to comply is not an option. The book’s handy checklist shows you how to obey the rules.
Written in layman’s terms, this book’s ideal for newcomers and seasoned marketers alike.
